The introduction of virtual and augmented reality in luxury markets has transformed how brands engage with their customers. These technologies offer immersive experiences that allow consumers to interact with products in ways previously unimaginable. Shoppers can now explore high-end items through digital environments, enhancing their understanding of quality and craftsmanship. This interaction creates a deeper emotional connection to the luxury goods, elevating the overall shopping experience.
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Global influences shape luxury markets by introducing diverse consumer preferences, styles, and cultural expectations, which businesses must consider to effectively cater to an increasingly global clientele.